Coke Zero fans brace themselves as company announces a ‘refresh’ – The Washington Post

https://www.washingtonpost.com/food/2021/07/13/coke-zero-new-formula/


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Even though the changes sound minor, any tinkering with a beloved beverage can prompt serious anxiety from dedicated consumers, with many recalling the mid-’80s debacle that was New Coke. (A condensed history of the cautionary tale now taught in business schools: Amid its battle with rival Pepsi, Coca-Cola changed its formula and name to New Coke, which customers decidedly didn’t like, ultimately forcing the company to reintroduce its original soda as Coca-Cola Classic.)


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